Welcome to a practical and marketer-friendly guide designed to help you collect real insights that lead to better decisions. In this article, we explore research survey samples for marketers that are simple, effective, and ready to adapt for any brand or campaign.
Online platforms such as SurveyPlanet allow marketers to launch professional surveys with ease offering custom branding, smart logic, and fast reporting without complexity. Instead of guessing what your audience wants, these research survey samples for marketers help you ask the right questions and gather real data. SurveyPlanet makes it easier than ever to launch unlimited surveys with custom branding, beautiful templates, question logic, and real-time reporting. That is why most modern marketers rely on research survey samples for marketers like the ones you will find below.
Let’s explore the 40 best research survey samples for marketers presented in a clear, continuous list format.
1. New Product Interest Survey
This is one of the most used research survey samples for marketers. It helps you find out if your audience is interested in a product idea before you invest money.
- How likely are you to buy this product if launched?
- What price range feels reasonable to you?
- What is the biggest problem this product should solve?
2. Brand Awareness Check Survey
A useful option when you want to see if people even know your brand exists. Research survey samples for marketers like this help you understand your current brand visibility.
- Have you heard of our brand before?
- Where did you first discover us? (Social media, Google, Friends etc.)
- What words come to mind when you think of our brand?
3. Customer Satisfaction Experience Survey
Perfect for brands that want to keep customers happy. Research survey samples for marketers like this are best sent after a purchase or service.
- How satisfied are you with your recent experience with us?
- Did you face any issues while ordering?
- Would you recommend us to others?
4. Email Marketing Performance Survey
If you run email campaigns, this survey helps you get higher open and click rates.
- How often would you like to receive emails from us?
- Do you prefer offers, tips, or product updates?
- What makes you open an email immediately?
5. Social Media Engagement Survey
Ideal for improving your Instagram, Facebook, or TikTok strategy using research survey samples for marketers.
- Which social media platform do you use most?
- What type of content do you enjoy? (Reels, tips, reviews etc.)
- What time of day do you usually browse social media?
6. Website User Experience Feedback Survey
This helps identify friction on your website to improve conversions.
- Was it easy to find what you were looking for?
- Did any page feel slow or confusing?
- What would you like us to improve on our site?
7. Market Gap Identification Survey
Helpful before launching a new service or entering a new niche.
- What product or service is missing in this market?
- What frustrates you most about current brands?
- Are you open to trying a new brand if it solves this issue?
8. Pricing Evaluation Survey
This type of research survey samples for marketers lets you understand price sensitivity.
- Do you think our prices are too low, fair, or too high?
- What factors influence your purchase decision the most? (Price, quality, reviews)
- Would you pay more for better packaging or features?
9. Customer Retention & Loyalty Survey
Perfect for reducing customer churn.
- Why do you continue buying from us?
- What would make you leave our brand?
- Which loyalty rewards would you like to receive?
10. Seasonal Campaign Planning Survey
This helps you prepare for festive or event-based sales.
- Which festival or event do you shop most during?
- What type of seasonal offers attracts you the most?
- Do limited-time offers encourage you to purchase sooner?
11. Competitor Comparison Survey
This is perfect when you want to understand why customers choose other brands.
- Which brand do you currently use for this product?
- What do you like most about that brand?
- What would make you switch to another brand?
12. Landing Page Conversion Survey
Used after users visit your landing page but do not convert.
- What stopped you from completing your purchase today?
- Was the offer clear and easy to understand?
- What additional information do you wish was included?
13. Product Feature Improvement Survey
Great for existing products when planning updates.
- Which feature do you use the most?
- Which feature do you think needs improvement?
- What new feature should we add next?
14. Customer Onboarding Survey
Useful for SaaS, apps, or services.
- Was the signup or onboarding process simple?
- Did you understand how to use all features?
- Do you want a video tutorial or live demo?
15. Abandoned Cart Recovery Survey
Sent to customers who added items to cart but did not buy.
- What stopped you from placing the order?
- Was the final price higher than expected?
- Would a discount make you complete the purchase?
16. Post-Purchase Review Request Survey
Useful for collecting reviews after delivery.
- How would you rate your overall experience?
- Would you buy from us again?
17. Mobile App Experience Survey
For brands with apps to improve UI and performance.
- Was the app smooth and simple to use?
- Did any feature feel confusing?
18. Ad Performance Insight Survey
Ideal before scaling paid ads.
- What made you click or ignore our ad?
- Did the ad feel trustworthy?
19. Customer Pain Point Discovery Survey
Great for discovering customer frustrations.
- What challenge were you trying to solve?
- What do you dislike about current solutions?
20. Loyalty Rewards Preference Survey
Quick insight into preferred reward styles.
- Do you prefer cashback or discount codes?
- Would you join a points-based loyalty club?
21. Rebranding Opinion Survey
Useful before changing brand identity.
- Would you support a modern redesign of our logo?
- Do you think our current brand image feels outdated?
22. Lead Magnet Feedback Survey
For testing free download ideas.
- Would you download a free PDF guide or template?
- Do you prefer checklists or video trainings?
23. Subscription Model Interest Survey
Perfect for recurring revenue products.
- Would you subscribe monthly for convenience?
- Do you expect free shipping for subscribers?
24. Product Packaging Feedback Survey
Packaging influences buying confidence.
- Does our packaging look premium or basic?
- Would eco-friendly packaging influence your decision?
25. Trust & Credibility Check Survey
Helps identify hesitation points.
- Do you trust buying directly from our website?
- Would more reviews increase your confidence?
26. Customer Support Quality Survey
- Was your issue solved quickly?
- Were you satisfied with the support response?
27. Product Demo Request Survey
- Would you like a live demo before purchasing?
- Do you prefer video or interactive demo?
28. Free Trial Experience Survey
- Was the free trial useful enough to understand the product?
- Would you upgrade to a paid plan?
29. Customer Expectations vs Reality Survey
- Did our product meet your expectations?
- Was anything different from what you expected?
30. Newsletter Content Preference Survey
- Do you prefer tips, news, or discounts in emails?
- How often should we send newsletters?
31. Buyer Persona Identification Survey
- What is your age group?
- What industry or profession do you belong to?
32. First-Time Visitor Feedback Survey
- What was your first impression of our brand?
- Was our offer clear within 5 seconds?
33. Influencer Marketing Feedback Survey
- Have you seen any influencers recommend our brand?
- Does influencer content affect your decision?
34. Referral Program Feedback Survey
- Would you refer us to a friend for a reward?
- What type of reward would motivate you?
35. Checkout Experience Survey
- Was the checkout process fast and simple?
- Did you face any payment issues?
36. Product Comparison Decision Survey
- Do you compare products before buying?
- What is the biggest deciding factor?
37. Upsell & Cross-Sell Feedback Survey
- Do you like bundle offers during checkout?
- Would you consider buying add-ons if relevant?
38. Emotional Connection Brand Survey
- Does our brand feel trustworthy and relatable?
- Do you feel emotionally connected to our mission?
39. Reorder Convenience Survey
- Do you wish to reorder with one click?
- Would automatic reorders be helpful?
40. Final Brand Perception Survey
- How would you describe our brand in one word?
- Would you continue engaging with us long-term?
These research survey samples for marketers are designed not just for data collection but for strategic clarity, sharper positioning, and confident decision-making in 2025 and beyond.
